Unlike big business and its mass media advertising backed up by huge monetary budgets, effective guerrilla marketing is accomplished using time, energy and imagination.
Guerilla Marketing
From Dan J Barton | The Pet Business Coach
Keeping It Simple
“Keep it simple, stupid”. It’s a familiar adage but how often is simplicity considered when creating a marketing plan? For example, window signage is the type of artwork often seen splashed across the panes of car dealers and other retail establishments.