Potential customers will form their opinion of a retail establishment in what is known as “retail’s first twenty-eight seconds” according to Chris Miller, President of Pacific Store Designs. Beginning with exterior curb appeal Miller noted that traffic flow begins on the outside of the store. Curb appeal includes not only the look of the storefront, but anything on the exterior of the business, including advertising, promotions, even the.
Curb Appeal
Potential customers will form their opinion of a retail establishment in what is known as “retail’s first twenty-eight seconds” according to Chris Miller, President of Pacific Store Designs. Beginning with exterior curb appeal Miller noted that traffic flow begins on the outside of the store. Curb appeal includes not only the look of the storefront, but anything on the exterior of the business, including advertising, promotions, even the.
